Abdelaziz Abdulla Abd Elaziz

Currently spearheading sales operations across diverse trade channels for a leading FMCG brand, driving significant market share growth and exceeding sales targets.

• Exceeded annual sales targets by 103% through strategic execution and effective sales team coaching, consistently surpassing revenue objectives.
• Propelled market share growth from 3% to 6.7% within two years by optimizing channel strategies and market penetration.
• Led, developed, and mentored a 102-member sales team, implementing structured training programs and KPI monitoring to enhance performance and productivity.
• Developed and managed regional and channel-specific sales forecasts, meticulously aligning quotas with overarching organizational growth targets.
• Proactively analyzed market shifts and competitor activities, adapting sales plans and execution strategies to maintain competitive advantage and optimize commercial results.

Managed and optimized sales strategies for the CO-OP channel, consistently achieving targets and enhancing profitability for a premium ice cream brand.

• Designed and executed robust sales strategies for the CO-OP channel, consistently achieving and exceeding annual sales targets.
• Established territory-specific sales and profit quotas, leveraging sales projections for both new and existing SKUs to drive growth.
• Orchestrated pricing strategies, promotional campaigns, and contract negotiations, significantly enhancing channel profitability.
• Recruited, trained, and evaluated the CO-OP sales team, improving team efficiency and overall performance through targeted development.

Directed multi-channel sales operations for major FMCG brands, ensuring robust market execution and contributing to sustained profitability.

• Directed comprehensive sales activities across diverse channels including Wholesale, HoReCa, SSS, Co-op, Impulse, and OOH, ensuring broad market penetration.
• Executed strategic business plans, managed contractual agreements, and implemented promotional campaigns to uphold merchandising standards.
• Managed route planning, optimized outlet coverage, and ensured consistent SKU availability to achieve AVA (Availability, Visibility, Accessibility) compliance.
• Monitored and controlled Days Sales Outstanding (DSO) and collections, conducting in-market execution audits to safeguard and enhance profitability.

Supervised sales operations for a key division of PepsiCo, optimizing route-to-market strategies and enhancing customer experience.

• Developed and optimized route plans, effectively assigning and monitoring sales targets across designated territories to maximize coverage and sales.
• Ensured consistent daily SKU availability and rigorous planogram compliance, enhancing product presence and appeal in retail environments.
• Significantly improved in-market visibility and elevated customer service standards, contributing to stronger brand presence and customer satisfaction.

Achieved consistent sales and collection targets while ensuring optimal product presence for a food distribution company.

• Consistently exceeded monthly sales and collection targets through effective client engagement and strategic account management.
• Maintained full product availability and prominent visibility across all assigned accounts, maximizing sales opportunities.